STUBB is a brand based on the core values of coffee giant Starbucks and creates multifunctional streetwear which is inspired by sportswear to fit the needs of its target group. For SS2020 the trend is called Leisure Chic and is highly influenced by 80’s athleisurewear and adding a sophisticated tailored

touch to streetwear. 

Sustainability is extremely important to STUBB. As a brand, it wants to be an alternative to fast fashion. This goal is accomplished not only by the garments themselves and their multifunctionality but also by creating an emotional connection to the garment, by offering customers the option of personalization.