FAIR TALK
PURPOSE POTENTIAL
BUSINESS MODEL
PLAYFUL ESCAPIST
PLAYFUL ESCAPIST
206WEARHOUSE.COM
THE PLAYFUL ESCAPIST lives a life full of parties, raves, love and (s)excess. They create their own world of creativity and open-mindedness but know that this is not everyone's reality. Therefore they are highly socially and environmentally aware and don't shy away from telling and showing the world how they feel.
For them, the brand 206Wearhouse is created. A brand which does not only abide by its customers' values but elevates them to the next level. Showing them to practice what they preach and inviting all who love to party to OWN YOUR TRASH!
This semester was all about creating a brand which was based around the target groups needs in combination with sustainability a.k.a. THE PURPOSE ECONOMY. The first project was the purpose potential a research report, followed by the Business Model including a collection, and finally finance in the Fair Talk.
Below the highlights are shown of the three reports.